Carrington Connects
Simplify The Process
Project
Carrington
Client
Carrington
Category
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Category
Branding, Ad Campaign, Streamline UX Experience
Authors
Live
Project site
Brief
Find a Home, Get a Loan, Close & Own - All in one place!
We pitched stellar strategy and killer creative and won against behemoth agencies, like Davey beat Goliath, to help Carrington brand, refine and promote their revolutionary all in 1 concept for searching, purchasing and maintaining homes. We researched dozens of competitors and helped differentiate Carrington Connects by simplifying the process and reducing the clicks needed to help potential home buyers find the right loan and home. We helped develop their new branding, logo and messaging to broadcast their benefits in the simplest terms across multiple channels. We produced a variety of TV, radio and web spots to attract clicks and get the word out and the customers in.
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